We are in the process of purchasing bicycles for myself and Asher and a trailer for the kids to ride in so that we can bike as a family. As I was researching ethical brands of bikes, I stumbled upon two very useful websites. One is the ethiscore website, which has a variety of consumer reports on different categories of goods (soft drinks, bikes, cell phones, sportswear, margarine, etc. etc.) and the corporate critic website which lists the ethiscore of top businesses.
So using the bikes as an example, on the ethiscore website, you select the report on bikes and it lists various brands of bikes, along with an "ethiscore" - a score out of 15. They work out the ethiscore by giving each brand a score of 15 and subtracting one point for every infraction. The criteria are varied between environmental, social and animal welfare causes. You can actually specify which issues are more important to you and the program will adjust the ethiscore accordingly to reflect your personal convictions. For example, if you feel very strongly about the environment, but are not as concerned with animal testing, you can select those issues and the ethiscore will reflect your preferences and list brands with environmental misdemeanors lower on the list than those with animal welfare issues.
I found the ethiscore very helpful for illuminating the ethics behind various companies and in the end it was much easier to look on the ethiscore page than contact every company individually. The ethiscore gives you a breakdown of each brand's score, so you can see what elements have affected their ratings. The criteria range from operating in a tax haven, to manufacturing in oppressive regimes, to animal cruelty, to environmental responsibility reporting.
So many corporations operate under the radar of common public opinion. We hear every now and again of the big problems with companies like Nike and Dow, but unless it is splashed all over the news headlines, we don't think any further about their competitors, who are likely engaged in the same shady practices but have escaped the limelight. The ethiscore gives us a chance to see which brands are endeavoring to be better and gives us an opportunity to encourage better corporate responsibility by diverting our spending dollars away from questionable companies and toward those who are less damaging to the earth and its people in their practices.
The downside with the ethiscore is that it is a paid service - you buy a one year subscription. I understand why they do this - they have researchers working constantly to keep the database up to date, but sadly the reality is that most consumers don't care enough to pay. It would be so much better if the information was available for free to all. There are a number of free reports, so that is helpful. But the majority are in the subscribers only section.
The other downside for me in Canada is that the ethiscore is administered in the UK and so lists mainly British companies. They are constantly updating the system and including more companies, but as yet it is not as comprehensive. However, many of the major corporations operate in the UK, US and Canada, so there is some correlation.
The other useful website I came across was Corporate Critic. It is connected with the ethiscore and lists many, many corporations and their ethiscore. It also has a number of reports for each score highlighting which elements of their business were criticized. Again, this is a paid service, BUT, the ethiscore of each company is available free of charge (you just have to pay to read the reports). So, if you don't want to pay for either the ethiscore or the Corporate Critic, you can just find out the corporation behind the product you are considering purchasing and look up their ethiscore. I found that the Corporate Critic was a little easier to use than the ethiscore from Canada becasue many of the corporations are the same. For example, it really helped in the decision regarding a bike trailer as I found the corporate names behind some of the different brand alternatives and I was able to look them up on the Corporate Critic A-Z site and see how each compared. There were no details but just being able to compare the ethiscore gave me a good idea of which companies to avoid and which were better choices.
Prosser Family Photos
13 years ago



